The Fred Perry Jersey is a reaction to how the brand's identity has been misappropriated over the years. The Manchester born, 'working-class', racket wielding champion was the son of a trade unionist and socialist MP, who wonderfully shook the establishment foundations of the elitist sport in the 30's.<\/p>
The brand has always stood for diversity and inclusivity, with working class, multi-racial subcultures rightly adopting it's style. Yet that hasn't stopped fascist movements trying to hijack the brand and make it their own. BCPC has appropriated these pieces to reiterate what it truly stands for, while mimicing the vintage aesthetic of football jerseys of the 80s.<\/p>"},"borderRadius":{"id":134636567,"value":"#{text.border.radius}"},"textColor":{"id":134636568,"value":"#000000"},"backgroundColour":{"id":134636569,"value":"#0000"},"truncateHeight":{"id":134636570,"value":null},"template":{"id":134636571,"value":"text"},"padding":{"id":134636572,"value":"6"},"fullWidth":{"id":134636573,"value":"0"},"fullBackgroundColor":{"id":134636574,"value":"#FFD938"},"published":{"id":134636575,"value":"1"},"conditions":{"id":134636576,"value":"[]"}}},{"id":5291419,"type":"grid","published":1,"size":{"x":12,"y":0},"order":2,"items":[{"id":5291420,"type":"pod","published":1,"size":{"x":12,"y":0},"order":0,"items":[],"properties":{"title":{"id":134636588,"value":"This Way"},"copy":{"id":134636589,"value":null},"buttonText":{"id":134636590,"value":null},"image":{"id":134636591,"value":"#{image.default}"},"textAlign":{"id":134636592,"value":"center"},"textColor":{"id":134636593,"value":"#fff"},"textShadow":{"id":134636594,"value":"#{text.shadow}"},"iconShadow":{"id":134636595,"value":"light"},"horizontalAlign":{"id":134636596,"value":"center"},"verticalAlign":{"id":134636597,"value":"center"},"icon":{"id":134636598,"value":null},"iconSize":{"id":134636599,"value":"2"},"iconColour":{"id":134636600,"value":"#FFFFFF"},"iconHorizontalAlign":{"id":134636601,"value":"center"},"iconVerticalAlign":{"id":134636602,"value":"center"},"href":{"id":134636603,"value":null},"borderRadius":{"id":134636604,"value":"#{image.border.radius}"},"backgroundColor":{"id":134636605,"value":null},"overlay":{"id":134636606,"value":"1"},"overlayOpacity":{"id":134636607,"value":"0"},"overlayColors":{"id":134636608,"value":null},"overlayDirection":{"id":134636609,"value":"90"},"textSize":{"id":134636610,"value":"large"},"template":{"id":134636611,"value":"pod"},"padding":{"id":134636612,"value":"6"},"fullWidth":{"id":134636613,"value":"0"},"fullBackgroundColor":{"id":134636614,"value":"#fff0"},"published":{"id":134636615,"value":"1"},"conditions":{"id":134636616,"value":"[]"},"ratio":{"id":134636617,"value":"square"},"buttonTextColor":{"id":134636618,"value":"#{page.background.color}"},"buttonBackgroundColor":{"id":134636619,"value":"#{button.secondary.color}"},"buttonBorderColor":{"id":134636620,"value":"#0000"},"buttonBorderRadius":{"id":134636621,"value":"#{button.border.radius}"},"buttonFill":{"id":134636622,"value":"0"}}},{"id":5291421,"type":"pod","published":1,"size":{"x":12,"y":0},"order":1,"items":[],"properties":{"title":{"id":134636623,"value":"Or This Way"},"copy":{"id":134636624,"value":null},"buttonText":{"id":134636625,"value":null},"image":{"id":134636626,"value":"#{image.default}"},"textAlign":{"id":134636627,"value":"center"},"textColor":{"id":134636628,"value":"#fff"},"textShadow":{"id":134636629,"value":"#{text.shadow}"},"iconShadow":{"id":134636630,"value":"light"},"horizontalAlign":{"id":134636631,"value":"center"},"verticalAlign":{"id":134636632,"value":"center"},"icon":{"id":134636633,"value":null},"iconSize":{"id":134636634,"value":"2"},"iconColour":{"id":134636635,"value":"#FFFFFF"},"iconHorizontalAlign":{"id":134636636,"value":"center"},"iconVerticalAlign":{"id":134636637,"value":"center"},"href":{"id":134636638,"value":null},"borderRadius":{"id":134636639,"value":"#{image.border.radius}"},"backgroundColor":{"id":134636640,"value":null},"overlay":{"id":134636641,"value":"1"},"overlayOpacity":{"id":134636642,"value":"0"},"overlayColors":{"id":134636643,"value":null},"overlayDirection":{"id":134636644,"value":"90"},"textSize":{"id":134636645,"value":"large"},"template":{"id":134636646,"value":"pod"},"padding":{"id":134636647,"value":"6"},"fullWidth":{"id":134636648,"value":"0"},"fullBackgroundColor":{"id":134636649,"value":"#fff0"},"published":{"id":134636650,"value":"1"},"conditions":{"id":134636651,"value":"[]"},"ratio":{"id":134636652,"value":"square"},"buttonTextColor":{"id":134636653,"value":"#{page.background.color}"},"buttonBackgroundColor":{"id":134636654,"value":"#{button.secondary.color}"},"buttonBorderColor":{"id":134636655,"value":"#0000"},"buttonBorderRadius":{"id":134636656,"value":"#{button.border.radius}"},"buttonFill":{"id":134636657,"value":"0"}}}],"properties":{"title":{"id":134636577,"value":null},"limit":{"id":134636578,"value":"2"},"align":{"id":134636579,"value":"center"},"breakpoints":{"id":134636580,"value":"{\"xs\":2}"},"spacing":{"id":134636581,"value":null},"template":{"id":134636582,"value":"gate"},"padding":{"id":134636583,"value":"6"},"fullWidth":{"id":134636584,"value":"0"},"fullBackgroundColor":{"id":134636585,"value":"#fff0"},"published":{"id":134636586,"value":"1"},"conditions":{"id":134636587,"value":"[]"}}},{"id":5291422,"type":"grid","published":1,"size":{"x":12,"y":0},"order":3,"items":[{"id":5291423,"type":"_shadow_","published":1,"size":{"x":12,"y":0},"order":0,"items":[],"properties":{"shadowFor":{"id":134636672,"value":"pod"},"ratio":{"id":134636673,"value":"square"},"borderRadius":{"id":134636674,"value":"#{image.border.radius}"},"overlay":{"id":134636675,"value":"0"},"textColor":{"id":134636676,"value":"#{text.color}"},"textShadow":{"id":134636677,"value":"none"},"textAlign":{"id":134636678,"value":"center"},"horizontalAlign":{"id":134636679,"value":"center"},"verticalAlign":{"id":134636680,"value":"center"},"showPrice":{"id":134636681,"value":"1"}}}],"properties":{"title":{"id":134636658,"value":"Products"},"href":{"id":134636659,"value":null},"mode":{"id":134636660,"value":"dynamic"},"showPrice":{"id":134636661,"value":"1"},"limit":{"id":134636662,"value":"4"},"collection":{"id":134636663,"value":"all-products"},"breakpoints":{"id":134636664,"value":"{\"xs\":2,\"lg\":4}"},"itemFactory":{"id":134636665,"value":"pod,product"},"template":{"id":134636666,"value":"product-quad-gate"},"padding":{"id":134636667,"value":"6"},"fullWidth":{"id":134636668,"value":"0"},"fullBackgroundColor":{"id":134636669,"value":"#fff0"},"published":{"id":134636670,"value":"1"},"conditions":{"id":134636671,"value":"[]"}}},{"id":5291424,"type":"newsletterSubscribe","published":1,"size":{"x":12,"y":0},"order":4,"items":[],"properties":{"padding":{"id":134636682,"value":"6"},"spacing":{"id":134636683,"value":"64px"},"font":{"id":134636684,"value":"#{newsletter.title.font}"},"title":{"id":134636685,"value":"Don't miss out."},"copy":{"id":134636686,"value":"Don't miss out on the latest product launches and updates. Sign up to our newsletter"},"stacked":{"id":134636687,"value":"0"},"backgroundColor":{"id":134636688,"value":"#0000"},"textColor":{"id":134636689,"value":"#{newsletter.text.color}"},"primaryActions":{"id":134636690,"value":"0"},"formBorderRadius":{"id":134636691,"value":"#{form.border.radius}"},"buttonBorderRadius":{"id":134636692,"value":"#{button.border.radius}"},"borderRadius":{"id":134636693,"value":"#{newsletter.border.radius}"},"mailingList":{"id":134636694,"value":12477},"template":{"id":134636695,"value":"newsletterSubscribe"},"fullWidth":{"id":134636696,"value":"1"},"fullBackgroundColor":{"id":134636697,"value":"#{newsletter.fullBackground.color}"},"published":{"id":134636698,"value":"1"},"conditions":{"id":134636699,"value":"[]"}}}],"properties":{"title":{"id":134636522,"value":"The Fred Perry Jersey"},"isStorePage":{"id":134636523,"value":"1"},"ogImage":{"id":134636706,"value":"https:\/\/images.podos.io\/3ft1takb3jk4ihb0tjrwvrq0yfrxv6zftxlxmkrot4lwtkou.jpg.jpg?w=1200&h=auto"}},"labels":[],"published":1,"sitemap":1,"divisionId":212203,"edited":true}